Jack Selway Business Services www.selway.org

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Advertising

Advertising Services Since 1965

We have a wealth of goods and services in our country that would not exist if advertisers had not created interest and awareness.

The advertising agent or agency connects the seller and buyer and helps keep our economy running.

  • How do they do it?

    • Marketing Plan Update

    • Market Needs Analysis

    • Design, Create or Modify your products/services to suit the market

      • Henry Kaiser said it, "Find a need and fill it." If you fill a real need - the public will remain loyal.

    • Chose media based on market, target audience and budget

    • Coordinate the production of advertising material to insure that it continues to represent the client and not the creative desire of an artist, writer, or director.

  • Where is it done?

    • Direct mail

    • Newspaper

    • local TV

    • Cable TV

    • Radio

    • Brochures

    • Billboards

    • Transit Ads

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Modified: 05/06/10

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